Picture this. A retailer launches a new collection they’re confident about, only to watch it sit on shelves, draining cash, increasing dead stock, and confusing customers. Meanwhile, a competitor drops a new product and sells out in weeks. What made the…
How Product Discovery Saves Time, Money, and Engineering Hours in Development
Here’s the part no one tells you when you start building a product: The most expensive mistakes happen before development even starts.Choosing the wrong problem.Targeting the wrong user. Prioritizing the wrong features. Making assumptions instead of validating them. Product discovery isn’t a “nice-to-have.”…