A mid-scale event ticketing platform needed a complete digital overhaul to simplify ticket purchases for attendees and streamline event management for promoters. The goal was to replace long queues, manual processes, and limited audience reach with a seamless, fully digital ticketing experience available across web and mobile.
Problem Points
- Time-consuming manual ticket verification at event entrances
- No real-time visibility of ticket availability
- Event promoters struggled to reach wider audiences
- Limited or no option for pre-booking tickets
- No centralized system to manage multiple events
- Manual and inconsistent event promotions
- Difficulty merging various ticket types and pricing tiers
Solutions Implemented
- Built unified web and mobile applications for ticket booking
- Added event discovery to help users find nearby events effortlessly
- Integrated secure QR-based ticket scanning for faster entry
- Enabled seamless management of multiple events from one dashboard
- Introduced digital pre-booking and instant confirmation
- Improved promoter tools for audience reach and online sales
- Implemented analytics for performance, ticket sales, and engagement
Key Features Added
- QR code ticket scanning for quick verification
- Multi-event management dashboard
- Real-time ticket availability and tier management (VIP, GA, etc.)
- Nearby event discovery and categorization
- Web + mobile app support for wider accessibility
- Analytics dashboard for event insights and promoter performance
The platform’s digital transformation drastically improved both user and promoter experience, reducing verification time, increasing attendance, and enabling promoters to manage events effortlessly. Within six months, the system evolved into a modern, scalable event ticketing solution that boosted engagement, expanded reach, and eliminated the inefficiencies of traditional ticket sales.
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